2018-2025

AXA Budget Traveller’s Kit

Problem:
Travel insurance has always been hard to promote among young Malaysians.

Solution:
A series of humourous mock products promoted  through video content in the style of 90s informercials to get young travellers to consider travel insurance.

Michael Lim Chung Leong
Dao Hai Son
Yeoh Jun Jin
Vanissa Foo Wai Kee


©Evan Yan. 2025