Heaven and Hellmann’s
Problem: Wholesome food comes across as bland and flavourless. Hellmann’s see this as an opportunity to assert themselves as the mayonnaise that will turn plain food into tasty meals.
Idea: We took Hellmann’s mayonnaise bottle and made it sing heavenly tunes when customers squeeze it to communicate Hellmann’s ability to turn every meal into a heavenly one.
Tam Zhe Zheng
Cheow Wei Sum
Natalia Volonshanovskia
Yu Yi Han
Yong Xiao Jing